Here’s What I Think…
Tuesday, June 12th, 2007Per the press release below, PayPerPost has raised $7M, and now they’re challenging those of us who are a part of their blogger directory to post what we think they should do with it. Well now, that’s a fun question. I think they should give it to me. No, I’m just joking. But I would love to see more opps promoting PPP, that pay $10 or more. I love grabbing PPP opps and promoting the site and their services. What else would I love to see PPP do with that $7M? Well, personally I had a lot of fun with the PayPerPost puzzles and the chance to grab $1000 for being the first to put the puzzle together and catch the opp. I’d also love to see them do some more scavenger hunts — I only had the chance to see 1 that they did, but it looked like a lot of fun, and I think that it was a really cool way to put their name on the street and bring in more posties, as well as a nice way to give a current postie a chance at a good time and some cash.
As far as the website goes, I really don’t think they need to make any changes, to be honest. At least from my perspective. They’ve done a lot to make it easy to use and easy to determine whether or not you qualify for the various opps. It’s great, and I love it.
I also think they should buy each of the staff members a hat with a farm animal on it. Just because it’s funny.
like my blog? buy me a coffee.The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series BDraper Fisher Jurvetson leads round and joins Board of Directors
ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.
“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”
Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.
“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”
To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.



